Our story

Hello, I'm Maxime , the heart behind Lúa and Luz de Lúa .

In a world where everything seems to move too fast. Fast fashions, products that don't last long, trends that change every week.

I felt the need to build something different. Something more conscious, more honest, and more lasting .

Something that would take care of people, starting with those we love most: our babies and our families .
This is how Lúa was born and, later, Luz de Lúa .

My dream was to create products that were not only safe, but also beautiful and kind to the skin and the planet.

Clean, gentle, minimalist formulas made with over 91% natural ingredients , free from everything we don't want on our skin or on our little ones' skin.

I wanted each shampoo, gel, conditioner, or body cream to convey that feeling of calm, purity, and well-being that we so often seek at home.

These were products meant to be displayed, not hidden away in a closet. Products created with care, intention, and an aesthetic that brings harmony to our daily routines.

The process

We are a small brand, created and run by women, completely self-financed and still learning every day.

Launching Lúa and Luz de Lúa has been one of the most challenging and rewarding adventures of my life, and I am infinitely grateful for the community of families who believe in what we are building.

Each formula has been carefully developed, using quality ingredients, dermatologically tested and designed to support your skin and your baby's skin at every stage: cleansing, moisturizing, protecting, nourishing... and doing so with complete confidence.

Each formula has been carefully developed, using quality ingredients, dermatologically tested and designed to support your skin and your baby's skin at every stage: cleansing, moisturizing, protecting, nourishing... and doing so with complete confidence.

The process

I wanted each shampoo, gel, conditioner, or body cream to convey that feeling of calm, purity, and well-being that we all seek at home. Products meant to be displayed , not hidden away in a cupboard. Products created with care, intention, and an aesthetic that brings harmony to our daily routines.

Each formula has been carefully developed, using quality ingredients, dermatologically tested and designed to support your skin and your baby's skin at every stage: cleansing, moisturizing, protecting, nourishing... and doing so with complete confidence.

The Beginning

For weeks my table was covered in samples: colors, textures, shapes, fonts, finishes…

Everything seemed too noisy, too aggressive, or too "the same as everyone else's".

Until I found what I was looking for: a soft, warm, minimalist, and deeply human beauty.

That was the moment the brand came to life.
to express purity , care , transparency and a delicate feeling of "everything is alright".

That's when I understood that I wasn't just creating products, but a ritual.

A sensory refuge within the chaos of everyday life.